AL-ASALA.
Role
campaigns/ social media
Client
AL-ASALA College
The Challenge
overview
Al Asalah College for Excellence aimed to strengthen its digital and community presence through integrated marketing efforts supporting student recruitment, brand visibility, and audience engagement. The project brought together multiple marketing and communication activities designed to support the college across different moments and initiatives. The work needed to maintain alignment with the college’s brand identity while addressing academic campaigns, seasonal events, community initiatives, and ongoing digital communication requirements.
Summary
The project covered media buying campaigns, social media management, motion graphics, and public relations activities, including academic campaigns, seasonal events, and community initiatives. All activities were aligned with the college’s brand identity and growth objectives, creating an integrated communication approach across different channels. The work combined paid media, social content, motion design, and public relations to support the college’s communication needs while maintaining a consistent presence throughout its campaigns and initiatives.
The mission was to deliver an integrated marketing approach that supports student acquisition, reinforces brand positioning, and enhances engagement across digital platforms and community-driven initiatives. The communication needed to support both recruitment-focused campaigns and broader brand activities while remaining aligned with the college’s identity. The overall approach connected media buying, social media, motion graphics, and public relations to create coordinated communication supporting the college’s growth and audience engagement objectives.
The Execution
The Impact
+0M
Impressions.
+0K
Clicks.
+0K
Swipe Ups.
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