Transport General
Authority.
Role
identities / content / images
Client
SA Authority
The Challenge
overview
The General Authority of Transport represents the regulatory and legislative authority for land, maritime, and air transportation industries in the Kingdom of Saudi Arabia. The authority works to enhance transportation activities and provide an efficient, high-quality transport environment through advanced technologies and investment opportunities. Its direction supports economic and social development while aligning transportation activities with the broader objectives of Saudi Vision 2030 and the continued development of the Kingdom’s transport sector.
Summary
The Service Guides were developed using the new identity, with the project including content coordination and the selection of appropriate images for each guide. The scope involved designing more than 20 guides comprising more than 624 pages, creating a comprehensive reference system for service users. The work brought together structured information, carefully selected imagery, and the authority’s updated visual identity to present service information in an organized and accessible format across the different guides.
The mission was to develop clear, structured, and user-focused service guides that translate the authority’s regulations and services into accessible reference materials while fully aligning with the new visual identity. The guides needed to organize substantial amounts of information in a practical format and support users in navigating available services. The work also supported the authority’s wider communication objectives and its role within the development goals of Saudi Vision 2030.
The Impact
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Page.
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Guide.
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