zakat , tax
Authority.
Role
identities / social media / campaigns
Client
SA Authority
The Challenge
overview
The Zakat, Tax, and Customs Authority operates with a focus on collecting zakat, taxes, and customs duties efficiently while supporting the Kingdom’s position as a global logistics hub. The Authority also oversees customs activities and works to achieve high levels of efficiency and competitiveness while providing quality services focused on customer satisfaction. Its communication therefore requires a strong institutional presence capable of addressing diverse audiences and supporting its national and operational role.
Summary
We effectively managed the internal and external communications of the Zakat, Tax, and Customs Authority, reinforcing its mission through a broad range of communication activities. The work included creating diverse identities for specific occasions such as International Customs Day and National Day, alongside developing social media designs to enhance the Authority’s digital presence. The collaboration also included the "Zakati" campaign, which achieved notable success and contributed to the Authority winning the International Excellence Award for Social Responsibility.
The mission was to strengthen the Authority’s national and institutional presence through integrated internal and external communications that enhance public awareness and reinforce trust. The work needed to support different communication occasions, campaigns, and digital requirements while reflecting the Authority’s role in serving society. Through coordinated visual communication and campaign activities, the project aimed to create meaningful public-facing content aligned with the institution’s broader objectives and responsibilities.
The Execution
The Impact
+0k
Designs.
+0k
Social Media.
+0K
Instructional Guides.
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