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Case Study
TAM CAPITAL
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TAM CAPITAL
BRAND IDENTITY • KSA

TAM
CAPITAL.

Role

Brand Identity / Visual System

Client

KSA Authority

The Manifesto

“BUILT DIFFERENTLY. DESIGNED FOR GROWTH”

TAM Capital is a Saudi investment company based in Riyadh, delivering innovative financial solutions aligned with Islamic Sharia principles and supported by modern technology. Its positioning brings together finance, technology, compliance, and investment to create solutions designed around evolving market needs.

The Challenge

Overview

TAM Capital operates at the intersection of investment, financial solutions, technology, and Sharia-compliant finance. Its offering spans multiple financing solutions, including working capital, capital expenditure, project contracts, and real estate development financing. The challenge was to establish a distinctive brand identity capable of representing this broad financial ecosystem while maintaining a contemporary and credible visual presence. The identity needed to communicate TAM Capital's technology-driven positioning without losing the trust, structure, and professionalism expected from an investment company operating within the Saudi financial sector.

Summary

Seven Dimensions developed a comprehensive brand identity and visual system for TAM Capital, translating the company's positioning around digitization, Sharia, and innovation into a cohesive visual language. The system establishes a consistent foundation across the brand, creating a recognizable expression that can adapt to corporate communication, digital platforms, financial solutions, investment materials, and future brand applications. The resulting identity balances a contemporary technology-oriented character with the credibility and structure of a financial institution, supporting TAM Capital's ambition to empower investors and contribute to growth in alignment with Saudi Vision 2030.

TAM CAPITAL Primary Brand Visual
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TAM CAPITAL Brand Detail
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TAM CAPITAL Identity System
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TAM CAPITAL Spatial Application
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Mark Architecture

Logotype & Glyph Grid

01 / Primary Lockup
TAM CAPITAL English Logotype
English Logo
02 / Monogram Icon
TAM CAPITAL Icon Mark
Architectural Icon
03 / Arabic Lockup
TAM CAPITAL Arabic Logotype
Arabic Logo
Tactile Spectrum

Mineral Color Palette

#223062

indigo Shade

#0bad6b

jade Shade

#e5e6e7

platinum Shade

TAM CAPITAL Brand Application
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TAM CAPITAL Brand Application
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TAM CAPITAL Brand Moment
07 / 18

Atmospheric Spatial Luxury

Touchpoints & Rollout

Holistic Brand World

TAM CAPITAL Brand Application
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TAM CAPITAL Brand Application
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TAM CAPITAL Brand Application
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TAM CAPITAL Brand Application
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TAM CAPITAL Brand Application
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Archive

Visual Contact Sheet

6 Systemic Assets
TAM CAPITAL Brand Asset 13
TAM CAPITAL Brand Asset 14
TAM CAPITAL Brand Asset 15
TAM CAPITAL Brand Asset 16
TAM CAPITAL Brand Asset 17
TAM CAPITAL Brand Asset 18

The Impact

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CREATIVE ASSETS.

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BRAND TOUCHPOINTS.

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GUIDELINE PAGES.

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BRAND APPLICATIONS.

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