TAM
CAPITAL.
Role
Brand Identity / Visual System
Client
KSA Authority
“BUILT DIFFERENTLY. DESIGNED FOR GROWTH”
TAM Capital is a Saudi investment company based in Riyadh, delivering innovative financial solutions aligned with Islamic Sharia principles and supported by modern technology. Its positioning brings together finance, technology, compliance, and investment to create solutions designed around evolving market needs.
The Challenge
Overview
TAM Capital operates at the intersection of investment, financial solutions, technology, and Sharia-compliant finance. Its offering spans multiple financing solutions, including working capital, capital expenditure, project contracts, and real estate development financing. The challenge was to establish a distinctive brand identity capable of representing this broad financial ecosystem while maintaining a contemporary and credible visual presence. The identity needed to communicate TAM Capital's technology-driven positioning without losing the trust, structure, and professionalism expected from an investment company operating within the Saudi financial sector.
Summary
Seven Dimensions developed a comprehensive brand identity and visual system for TAM Capital, translating the company's positioning around digitization, Sharia, and innovation into a cohesive visual language. The system establishes a consistent foundation across the brand, creating a recognizable expression that can adapt to corporate communication, digital platforms, financial solutions, investment materials, and future brand applications. The resulting identity balances a contemporary technology-oriented character with the credibility and structure of a financial institution, supporting TAM Capital's ambition to empower investors and contribute to growth in alignment with Saudi Vision 2030.
Logotype & Glyph Grid
Mineral Color Palette
indigo Shade
jade Shade
platinum Shade
Atmospheric Spatial Luxury
Holistic Brand World
Visual Contact Sheet
The Impact
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CREATIVE ASSETS.
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BRAND TOUCHPOINTS.
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GUIDELINE PAGES.
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BRAND APPLICATIONS.